Igor Duc | Native Union founder on taking risks and the danger of going viral
Update: 2024-11-26
Description
This episode of Entrepreneur Stories delves into the incredible journey of Igor Duc, founder and CEO of Native Union, a globally recognised brand of tech accessories. Recorded live at Banyan Workspace, Igor shares his inspiring story, from his early days designing furniture in China to creating the iconic tech accessories brand found today in Apple retail locations worldwide and in luxury brand boutiques across the globe.
This episode is packed with insights, including:
- Igor's unconventional path: Hear how a furniture design background led to the creation of Native Union and its iconic Pop Retro handset.
- The challenges of hyper-growth: Learn from Igor's experience of explosive growth, the pitfalls of rapid scaling, and how he navigated counterfeiting that nearly bankrupted his company.
- Building a global brand: Discover how Native Union transitioned from a viral product to a sustainable, internationally recognised brand.
- Securing Apple as a client: Igor reveals the behind-the-scenes story of his daring, unconventional approach to securing a partnership with Apple, including a legendary cross-country Uber ride!
- The importance of passion and risk-taking: Igor emphasises the crucial role of passion and calculated risk-taking in entrepreneurial success.
- Navigating the complexities of global manufacturing: Gain insights into the challenges and rewards of managing a complex supply chain across multiple countries.
This episode is a must-listen for any entrepreneur looking for inspiration, practical advice, and a glimpse into the realities of building a successful global business.
This discussion was recorded live in front of an audience at Banyan Workspace in Hong Kong.
Comments
In Channel